Published on May 24th, 2018 | by bitcoin0
CryptoAds Combatting Digital Ad Fraud With Blockchain Technology
According to a study by Business Insider, at least 50% of all digital ad revenue is lost in the ad buying ecosystem before it reaches the publishers.
The amount of money spent on fraudulent traffic totaled $16.4 billion last year and in the next ten years the cost of ad fraud is forecast to hit 50 billion.
By using the blockchain technology, the company will be able to ensure transparency of all transactions realized on the platform and eliminate third party participation.
To launch an ad campaign, advertisers have to create content and offer the amount they are willing to pay media sources for ad space.
Unlike other ICOs, CryptoAds model is already implemented inside the real CFC.io project (launched in 2005) with 7 million registered users.