Published on October 12th, 2017 | by bitcoin0
Digital advertising will now be held accountable by Blockchain Technology
In short, there is palpable chaos in the entire digital advertising ecosystem.
This would make the digital advertising market more than 50 percent larger than TV advertising.
Setbacks in the industry
With the growth of the Internet, especially as mobile Internet has evolved, digital advertising has risen in prominence and far surpassed traditional media’s advertising systems.
This rise in popularity of digital marketing has created to advertising models that allow publishers to earn money by generating traffic.
Blockchain for accountability
As Blockchain finds its way into digital advertising, stakeholders are earnestly expecting that it will go a long way in enforcing accountability and will deliver improved results for ad campaigns.