Published on November 15th, 2017 | by bitcoin0
MadHive’s Goal to Bring Transparency and Equality to Advertising
Laden with middlemen and clouded by convoluted, proprietary ad placement platforms, the modern digital advertising industry faces serious challenges.
At the same time, the MAD Network is designed to restore transparency to the ad tech industry.
Publishers can also sell data over the blockchain to help advertisers understand consumer behavior and plan ad campaigns more effectively.
Put simply, advertising dollars “disappear” as they flow down the supply chain from advertisers to publishers.
MADnet Books is slated to be the first platform component to be completed, followed by MADnet Core and, later, MADnet Data.