Published on May 24th, 2018 | by bitcoin0
Members of American Express’s Rewards Program Now Have Use of Blockchain
Financial services corporation American Express (AmEx) has announced a blockchain application to its Membership Rewards program in partnership with online merchant Boxed, Associated Press reported May 23.
AmEx announced that it is integrating blockchain technology developed by Hyperledger, an open source blockchain project under the Linux Foundation, to let merchants design customized offers for AmEx cardholders in order to increase customer engagement.
Apart from promoting specific items, implementing the new program will reportedly let AmEx and its merchant clients target campaigns to very specific customers.
Chris Cracchiolo, the head of the Membership Rewards program for AmEx, explained: “They can create programs based on a time of day, day of the week, by incentivizing a customer to download their app.
The number of ways merchants can reward customers with Membership Reward points will be exponentially increased.” In October last year, American Express Travel Related Services Co., Inc., the travel and merchant unit of AmEx, filed a patent for a personalized customer reward system using blockchain technology.