Published on July 12th, 2018 | by bitcoin0
Swiss Extravagance Products Monster Richemont Utilizes Blockchain to Update Its Supply Chain
No wonder Richemont, the luxury goods giant that owns well-known brands like Cartier, Vacheron Constantin, Piaget, Alfred Dunhill and Montblanc, has turned its attention to blockchain.Richemont plans to achieve increased transparency of its supply chain with the help of the blockchain technology.
Richemont will not be the only company benefiting from Keyu’s studies: she also plans to work as an advisor for China-based blockchain startup Ultrain.Richemont is not the first luxury goods company that has decided to make use of the blockchain technology.
Chronoswiss, Swiss watchmaking company, got inspired by the world of cryptocurrencies and released a limited edition of crypto-themed watches.The expansion of blockchain to the luxury goods sphere is a good sign for the technology.
Luxury brands are not as conservative as financial institutes, but they are still extremely concerned about their reputation.
Luxury goods giants like Richemont are not ready to risk their brand image by implementing risky technological solutions – and the latest announcement of Keyu is a selling point for blockchain.