Published on July 12th, 2018 | by bitcoin0
Video as a Marketing Tool the Importance
Video marketing has presented marketers with a versatile and extremely shareable medium in reaching their targeted audiences.
Diode Digital has found that online videos are 600% more effective a marketing tool than both print and direct mail combined!
Brands can now directly put a ‘BUY’ button on any user-generated video to convert it into a Shoppable Video, thus making the video an instant point-of-sale for the brands.
Half of all businesses utilizing video marketing attest to having an explainer video on their homepage, with 83% saying that it was highly effective.
Video marketing is paying off big time as 90% of consumers say that videos are helpful in their purchase decision process.